All businesses run by the set strategies, towards achieving the set objectives. However, the tactical approach differs in both the formulation and results. The combination of strategy (long-term) and tactics (short-term) defines the success rates and the overall achievement of the Company’s goals. Here are the five surprising tactics and strategies that have positive impact:
The Next S-Curve
The growth curve follows the same S-curve for all businesses. The importance of understanding this curve is definition of the onset of the consecutive curve. In this case, tactical approach is important in setting up short-term steps towards the transition. At that time when you reach the peak, there will be diminishing returns since you have reached out to your last customer. Trying to create another start at such a time is always difficult and most businesses incur great losses trying to rejuvenate the operations. However, you can start soon after you hit the onset of the peak phase by introducing the next products and/or services, before the initial ones reduce in price competition.
The Minimalist Approach
Success in business depends on continued increase in profits. This means that as you run the business, you should always invest the least possible with the aim of maximum results. For instance, instead of investing in billboards, you would rather use social media marketing, as it is cheaper but very effective. The whole strategy should focus on the maximum possible profits while the tactics should focus on minimizing losses and improving the outputs of all stakeholders. However, this approach should be reasonable enough through financial considerations to prevent inefficiency.
The Normality Rebellion
Even with the Five Forces Analysis being proven to work, risk taking enables bigger strides than following the norm. If you have to keep growing and developing, uniqueness and outstanding performance is the expectation from the customers. The market base is the same for all companies dealing with similar products and services and this means you must always be unique. Design a strategy that goes beyond the basic business principles and continually updated tactics that focus on the strategies. Use financial theories to foster much developed business perceptions and the results will be new and positive.
The Sales Secret
Although sales are the last product flow chart for most businesses, other steps ahead can promote your future ventures. The fact is you require the same customers in the future and their referrals are also important. Go further ahead to consider the customer’s feedback and taking the most relevant steps, may it be heeding to their wants or convincing them that your products are at their best. All sales should relate to customer expectation rather than your motives.
Corporate Gifting
Appreciating the community through charity donations is one silent tool towards business success. Most firms assume this strategy as wastage of resources but the eventual results have positive results. It is during this time that you have a chance to popularize your product and/ or services. On the other hand, the community builds trust and confidence with your products. For startups, this engagement not only advertises the firm, but also, to some extent, reduces taxes through the tax deduction process.