Which marketing channels should a small business invest in?

Marketing a small business may be a very difficult undertaking due to the fact that the business is still in its minor stages of growth and therefore does not have a very strong and stable market yet. However, this can be made very easy basing on the marketing channels that the business person is aiming to apply. The fact that it is a small business means that the business person does not have too much money to channel; into marketing. As such, the owner needs to be very carefully in choosing the best marketing channels for their business, one that is not very expensive to spend money on but is guaranteed to be effective in bringing in new clients and therefore increasing the sales margin.

In this current digital era, it is very easy for one to drive large sales over the internet by making good use of all the features that the internet platform has in store. There are various techniques which can be applied such as search engine optimization, social media marketing, Paid advertising among other techniques. These will help one largely in gaining very many online customers. This article is going to cover the most essential marketing channels which are very essential in helping a small business owner gain more clients thereby expanding their market and business at large.

Pay Per Click

This is a marketing channel that has proved to be very effective for very many businesses. The way this works is that the business owner only gets to pay for every single click that an internet user has made which has redirected the user to the business’ website. This is very effective since the business owner only gets to pay for the potential customers who get to view their website therefore going through their products and or services. Once a potential client has checked your website, it is highly likely that they may find at least one thing that would please them thus adding sales for the business in question which is a very essential and effective marketing method. As such, Pay per Click, PPC, is an important marketing channel that a small business owner needs to put into practice.

Banner Advertising as a Marketing Channel

The fact that this is a small business possibly translates to the fact that most of its clients are from the local area where the business is located. As such, it is very important to advertise the products and or services that the business is majoring in, via the use of banners in public areas such as highways and or Central Business Districts. An advantage of using banners is the fact that very many people are bound to see it and it is always relatively a cheap way of marketing.

Investing in Google Ad Words

The way that most people are shaped these days is that they rely on the internet for every bit of information. Investing in marketing your small business on the Google platform by use of Google Adwords such that your advert pops up among results on the keyword that related to your business is very effective. This channel is also bound to widen the market of the small business to go beyond the locality where the business is located which is just an added advantage.

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How entrepreneurship is changing in modern day

All over the world, people are breaking free from the traditional employment model and choosing to achieve business success as entrepreneurs. Will you be the next?

Let’s start by covering 12 of the most commonly-mentioned benefits of being an entrepreneur to inspire you on your journey:

1. You can choose your own schedule.

2. You are free to travel.

3. You can take sick days or vacation days whenever you need them.

4. If there are necessary tasks you don’t enjoy or have time for, you can outsource them.

5. You can select your own employees.

6. Learning to be a better boss also teaches you to be a better employee.

7. Your innovative ideas have a chance to shine unfettered.

8. You do not have to wear a uniform or follow a company dress code.

9. You enjoy better job security than most people.

10. Entrepreneurship teaches you the benefits of hard work.

11. You can always feed your curiosity by learning more about every aspect of your business.

12. Your ambition can always drive you to greater heights and business success.

As you can see, entrepreneurship is becoming popular because it comes with a whole new lifestyle for those who are willing to seize it.

Of course, entrepreneurship isn’t all sunshine and freedom. According to the United States Small Business Association, 33% of little organizations come up short inside the initial two years, and more than half fall flat inside the initial five years.

Not surprisingly, the challenges of entrepreneurship represent the flipside of the advantages we discussed above:

1. Choosing your own schedule can result in wasted time without the proper time-management skills.

2. Even while traveling, it may be necessary to handle work-related crises, because you are basically always “on call.”

3. There are no paid sick days or vacation days, so you must decide how much each day off is worth to you.

4. You are responsible for completing any tasks you can’t afford to outsource.

5. Hiring employees means you must learn how to conduct interviews, uphold workers’ legal rights, and coordinate payroll.

6. If you don’t yet have the leadership capabilities to direct others, you will be taking a crash course once you hire freelancers or employees.

7. You must narrow all of your innovative ideas down to the ones that have the most potential to help you achieve business success.

8. If you don’t maintain a professional appearance in person and online, it is sure to reflect poorly on your company.

9. You are responsible for funding your business, even if you’re operating at a loss.

10. Only results are profitable, not time clocked, so it’s possible you will work hard and still end up disappointed.

11. You must be familiar with each aspect of how your business operates, including those which may not interest you, to ensure everything is running smoothly.

12. Only you can motivate yourself to achieve business success.

To sum it up, let’s say that with freedom comes responsibility. If you can’t handle one, you aren’t yet ready for the other.

Of course, I don’t believe people should give up on their dreams. Just be sure to arm yourself with knowledge and understand what you are getting yourself into.

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Five Modern Marketing Methods Every Business Should Use in 2016

Whether you run the small convenience store down the street or a million dollar eBusiness online, there are a number of modern marketing methods that apply to and will help any business. Consider making the following five techniques part of your marketing strategy for 2015 and beyond.

Make PR a Priority

Small business owners and CFOs grind their teeth when the subject of public relations comes up. Though it sounds like an expensive add-on to the advertising budget, its value exceeds the cost in time and money. Why include PR in the area of important strategies?

Good PR favorably shows off your brand to potential as well as current customers. It’s an excellent way to let the public know the best qualities of your major products. Develop rapport with recognized names in your field. Ask them to look over and critique a report or whitepaper you plan on posting to your website. The credibility of their statements will add to the value of your product.

Be Proactive

Marketing is flexible. Today’s hot product may be tomorrow’s forgotten idea. Be flexible along with the market by observing trends in technology and goods, anticipating the next step, and preparing to immediately answer any needs in your niche.

Transparency as a Marketing Method

Demonstrate the transparency of your business methods by operating so others can see how business actions are performed. Propaganda does not appease consumers. It’s simple for them to do an Internet search about the validity of claims and post blogs and Facebook comments about any differences. Build trust with customers by showing what your brand is doing that is in their best interests.

Incorporate Social Media in Marketing Campaigns

What makes social media a valuable marketing method? Incorporating it into marketing campaigns with a different message makes it unique and encourages viewers to share it. Make sharing easy by adding social sharing buttons for FB, Twitter, Pinterest and other sites on your emails, blogs, and websites. You’ll find click-through increase, improving web ranking.

Use Content Marketing Wisely

Blogs are a good example of content marketing because they provide information that increases the reader’s understanding of a particular topic. They use the knowledge to purchase a product that meets the standards of quality learned in that article, even though there was no advertising or other types of sales presence placed on them.

Strategy in content marketing methods may also include short TV clips and radio advertisements to targeted markets. Invite the attention of the press on submitted press releases by adding the name, position, and number of a qualified person in your company who is available for comment.

The results lead back to the rewards of transparency. Earn consumer loyalty and business by supplying buyers with a steady production of valuable information through your strategic method of context marketing.

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How to be successful avoid Pitfalls as a small business startup


Are you ready to start your own business? You have probably heard that nearly 90% of startups fail in the first year, which is an absolutely terrifying thought. However, if you understand the reason so many start up fail, you can put you and your business in the best position to succeed.


65% of startups fail due to interpersonal problems between the founders. Start by considering who your fellow founding members are going to be. The most common configuration is family and friends, these are the people you know the best and the most likely to take a chance with you but this type of team is the least stable. The key is making this situation work for the betterment of the business.

How do things go wrong? For starters, it is difficult to make the best decision for your start up when that decision is not the best for your personal relationships. Another common problem is the fact that you have a lot in common with friends or family, which means there may be gaping holes in the team because your skill sets are so similar.

In order to make a startup work with your brother, best friend or even the in-laws, everything needs to be business when you are at work. This means decisions have to be made early on about the direction of the company, possible routes and all roles need to be clearly defined as do the future rewards.

Money, Money, Money!

You have a fantastic idea and plenty of startup cash (this may be rare but it does happen), so the temptation is to spend yourself to success. When you are starting a business, the only money spent should be absolutely necessary. Look, you are going to run into unexpected costs all along the way so instead of a state of the art phone system perhaps you should keep the money in the bank to cover these types of situations.

Think of your business money as the lifeblood, you never want to give away too much at one time if you want to maintain life.

Invest into your startup with whatever means necessary, make sure to do your research beforehand online on the best small business investments on a tight budget available, things like small business digital marketing, Facebook advertising, Free Twitter and Instagram exposure, Linkedin Sub-groups, Forum posts, and more.


What is your guidance plan? Do you have a plan? There is nothing simple about a business plan, and for that reason too many startups either delay creating one or forget it altogether. If money is your lifeblood think of your business plan as the brain, it instructs all the parts on when and how to move in order to move the entire thing forward. Do not skimp on the business plan.

Understanding the Competition

Who is your competition and what is their market saturation? You simply must know your competition as well as you know your own business. These are the companies that are doing what you plan to do and by knowing their strategy, both good and bad, you are in a better position to offer a better solution. Markets do not die and fade away, they merely change and the business that can stay ahead of the curve on these changes is the business that will make it past the startup phase.

Final Thoughts

These are but a few of the pitfalls to a startup, but they are a few of the top reasons a business will never fully get off the ground. Do not take these pitfalls as a reason not to start, look at them more as hazards to avoid on your journey to the top.

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